Why's craft cider so important to festival and charity organisers?
Whilst many drinks have had rather flat sales (last five years) cider has continued to sky rocket with sales being the direct opposite of declining sales in lager, despite a decline in the UK adult drinking population from 88% to 82% - 10 years ago 42% of Brits were cider drinkers - this has now grown to 47% - more than lager drinking 46%.
Why is cider is bucking the trend?
60% consumers claim cider is more refreshing. Half say it has a fresher taste, whilst 44% prefer its sweeter taste, 27% drink it for a change. One in five (21%) claim its less gassy than lager. Revealingly, 17% say that they like that it tastes less alcoholic than lager, which reflects the desire among younger consumers, new to drinking, to have a more palatable option.
Refreshment and freshness in cider are especially popular among over-35 drinkers, whereas under-35's have been most attracted by cider's variety of sweet flavours.
This means that 18-34 year-olds tend to adopt a 'mix and match' approach to cider, drinking a combination of pear, apple and other fruit flavoured ciders (such as strawberry), while older consumers still prefer apple.
Younger consumers prefer sparkling ciders to "still" ciders, and are attracted to the sweeter-tasting non-apple ciders, through brand marketing of flavour innovations and are often "hooked" due to their addiction to overly sweet beverages (often with the equivalent of 13-14 sugars cubes in!).
Red Bank Cider offer a range of draught and sparkling bottled ciders to meet the preferences of the above, but it's genuine real cider - without all the chemicals, bright colours and hangovers that put people off.
For more for free quote - email your requirements or contact us now!
Our Big to Do List
OUR BIG "TO DO LIST" How we plan to make a difference!
Encourage healthy lifestyles & awareness of wholesome natural fruit wines and ciders
Use less, recycle & reduce our demands on resources & energy
Support local business & reduce "food miles"
Buy from ethical suppliers who "look after" their workers & their environment
Help to improve lives in our local community by focussing fund raising activities with a local charity
Have a positive effect on our natural heritage & global environment!!
Red Bank's chosen Charity
Our Committment to supporting great work
Red Bank Cider has selected to work with one of the main charities close to us - Bolton Lads and Girls Club, and help support the fantastic work that goes on improving the lives of children and their families who, through no fault of their own, struggle with things we often take for granted.
We are pleased to help support other charities by providing our popular ciders at cost (and sale or return) which is great for your fund raising events. Please get in touch for details.
Why Red Bank Cider?
Our cider is often the first to sell out! Most people find our real cider tastes better! Lower in fizz, not too sweet and sugary - just fruity! Quality that any sponsor will be proud to be associated with!
You don't need to worry about running out - we are local and offer sale or return for safely returned produce.
People love a local product - our cider has lower food miles and low carbon footprint, it's also got tracability and 'no artificials'.
The potential for growth is staggering - the appeal to wine drinkers, women and younger consumers is an important consideration for fund raising and event organisers.
Available in bottles or draught boxes or barrels for pumps, we can provide point of sale material and help and support.
If you have any questions please call Lee Thorne for more information or to discuss your requirements.